Mintaka Design offers writing and text editing support for web pages, special print projects, annual reports, publications, training materials, grant proposals, or any project where precise, powerful writing needs to inform or influence an audience.
Content
While the "look and feel" of a web site is critical, the actual content of the page itself determines how successful the page will be in achieving the client's goals. We can help you determine what these goals are through a process of interviewing you and your staff. We will then advise you on what content should be included for maximum impact. Solid, effective writing is easy to recognize; on the other hand, such writing takes effort and understanding to produce.
Websites are communities where content is all important. In the same way distinguished designs serve to attract website visitors, timely content updates, and active website monitoring are integral to capturing and retaining visitors. Herein lies the key to unlocking the marketing value of your website — building frequent and sustainable traffic through the use of timely updates that keep members informed, empowered and engaged.
At Mintaka Design, our staff has extensive training in the persuasive power of classical rhetoric as well as the nuances of modern linguistic practice in today's business environment. Both the classical and modern models of written communication share a common ideal: to persuade the audience into action. At Mintaka Design, we are specialists in motivating your audience through the power of persuasion.
Professional Editing
Typographical and grammatical errors sprinkled throughout sloppily written text will always undermine your best efforts to communicate. We painstakingly proofread and edit your content, working with you to learn the special style requirements of your business and your unique terminology to provide content that is technically precise as well as practically accessible to a wide audience.
Tag Lines
We can help you develop an impactful slogan that is simple and short, communicates the essence of your business, and will stick in the minds of your audience. Tag lines are an important part of a website, and Mintaka Design provides expert assistance in helping you understand what part of your business is likely to grab the lion's share of an audience's attention quickly.
At Mintaka Design, we understand the power of language that is clear, but also metaphorical, conveying its practical message in a package that is also lyrically beautiful. |