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Phase One: Strategy

• Identify and acquire an appropriate domain or domains for your organization.
• Identify your audience.
• Develop a marketing strategy.
  • Do you wish to:
    • Express yourself?
    • Share information with the world?
    • Promote a special interest?
    • Advertise goods or services?
    • Sell goods or services?
    • Increase membership in your non-profit organization?
    • Provide client support and education before and after the sale
• We work with you to identify appropriate keywords for your content by:
  • Conducting internal brainstorming sessions among employees
  • Analyzing competitor web sites
  • Using state-of-the-art keyword research tools.

Phase Two: Plan

• We collect data such as logos, images and text to drive the design of the site.
• We identify an appropriate color scheme to reflect your image.
• We work with you to create an outline of content to include in the website.
• We develop a graphical mockup to illustrate the navigation system and pages to be included in the site. Your input is encouraged and appreciated.
• We work closely with you to develop content and take all appropriate steps to ensure high rankings with major search engines.
• We identify appropriate media to communicate your message: text, photos, graphic design elements, video, etc.
• During the content development stage we consider the following points:
  • Your website exists to push your visitors into taking a particular action. Your copy needs to lead the reader in this direction.
  • Headlines need to grab the readers' attention.
  • Simplicity: Your visitors must understand what you do within seconds of visiting your website.
  • Brevity
  • Appropriate keywords need to be used in a sensible and highly readable way.

Phase Three: Build

• We integrate appropriate media and code the structure of the website.
• We set up the host location and load files to the host server.
• We define email accounts and proper setup at your location.
• We launch a non-public site for our client's final review.
• The website goes live.

Phase Four: Promotion

• Your audience needs to find your site easily so ongoing search engine optimization is crucial.
  • We incorporate appropriate meta tag keywords, page indexing and descriptions for high search engine ranking.
  • We assist in registering your site with selected search engines.
  • Depending on your business strategy and image, you may decide to use other techniques such as banner advertising, email marketing, link exchanges, and print advertising.
  • During the development process and on an ongoing basis we develop your content and make suggestions for how you can maximize your search engine rankings.
• We assist you in launching promotional campaigns such as email marketing, social media marketing and tie-ins with existing marketing materials.
• We assist you in monitoring the site through web statistics generators such as Google Analytics.
• We continue to develop and improve the site as we add and update content.
• We understand that the strength of the web lies in its dynamic nature. In the same way distinguished designs serve to attract website visitors, timely content updates, and active website management are integral to capturing, retaining and creating lasting relationships with your clients.